Retool helps anyone build internal software that is uniquely personalized to how each customer operates. Their core promise is that companies can build apps around their own data, systems, and rules, instead of forcing their processes into a generic workflow. That flexibility is the point.
That same reality carries into Retool's GTM motion. Every account is a snowflake. Different teams, personalized workflows, and varying definitions of success. Even when a rep assembles the full picture, they still have to interpret what they're seeing and translate it into the right value story for that specific account, a heavy cognitive load if done properly.
"Enablement breaks when it stays generic. Endgame helps us apply our playbooks to each account's reality, so reps can translate context into the right value story without starting from scratch every time."
Sean Heisler
Director of GTM Systems, Projects, and Operations
Endgame helps Retool make that personalization scalable across the entire book of business: it collapses scattered account context into a decision-ready view and helps teams quickly gather accurate, account-specific context that informs narrative and next steps.
Traditional enablement doesn't scale with flexible AI products
Most teams try to scale enablement through static assets: playbooks, decks, docs, training sessions. The problem is not that those assets are wrong, just that they're generic. Static assets can't keep up with the personalized tools Retool customers build.
On Retool's GTM team, context was scattered across Salesforce fields, Slack conversations, Gong calls, Google Docs, internal notes. Getting from "we have the information" to "we know what to do next for this specific account" required manual synthesis. That manual work becomes the tax that prevents personalization from happening consistently, and fast.
Retool's usage of Endgame spans reps, sales leadership, and enablement.
Reps
Reps use Endgame to build account intelligence that would otherwise take hours to assemble. A highly valuable use case is generating value hypotheses. Retool's framework for a value hypothesis is deep and comprehensive: map the account's strategic priorities from earnings calls and other intelligence sources, identify operational bottlenecks by team, quantify the business impact, and propose specific solutions tied to specific stakeholders. Done right, it's a strategic blueprint that positions Retool as an indispensable partner, not a tool.
That level of depth used to be reserved for the biggest deals, the ones worth the many hours of manual research. Now it's available for every account in the book. Endgame pulls context from Salesforce, Gong, LinkedIn, and public filings, and synthesizes it into a value hypothesis that's grounded in Retool's methodology but completely personalized to that account's reality. A rep covering a named strategic account and a rep working a pooled territory can both produce the same caliber of strategic analysis, because the system carries the methodology while adapting to each account's context.
"The hardest part isn't teaching the playbook. It's getting reps to interpret each account correctly and translate it into a value story on the spot. Endgame turns our enablement into something they can use in the moment, on every account, without starting from scratch."
Andrew Flores
Revenue Enablement Lead
Sales leaders
Sales leaders use Endgame to run a clean cadence across messy reality. Inspection doesn't mean chasing updates across Slack and half-finished docs. It means a consistent view of what's real, what's at risk, and what to do next, grounded in how Retool runs deals. But good inspection requires account intelligence: a manager needs to understand the account's context to know if the rep's forecast is real or wishful. Endgame gives leaders that context without requiring them to sit through every call or read every thread.
And coaching can't be one-size-fits-all. A manager needs to adapt their interventions to each rep's strengths, gaps, and the specific situation they're in. Endgame understands both Retool's process and each rep's patterns, so leaders can inspect consistently while coaching personally.
Enablement teams
Enablement teams use Endgame to make great reps repeatable, and to keep improving what "great" looks like. Onboarding programs can be built around real accounts the rep will own, not generic case studies. Coaching can be grounded in patterns across actual calls, not anecdotal feedback. And the methodology itself, the value hypothesis frameworks, the discovery templates, the deal inspection criteria, can be refined based on what's working in the field.
That's the shift: enablement stops being content reps consume and starts being the context they apply. The playbook isn't a deck. It's embedded in every question the team asks.
Building personalization into the operating system
When personalization is manual, it stays uneven. A few great reps do it. The rest don't have the time. When personalization is operationalized, it becomes the default.
That's the deeper value Retool is moving toward: Endgame as the layer that applies enablement at scale, across every account in the book, while keeping execution grounded in Retool's own context. As Sean Heisler shares: "Once everyone's using it on their accounts, it stops being a tool and starts being how we operate. That's when the compounding kicks in."
Once the workflows are shared, the benefits compound. Managers get consistent inspection tied to account reality. Reps ramp faster because context is immediately accessible. Handovers stop losing nuance. And everyone can personalize the journey without spending their time assembling the puzzle pieces.
Retool's product helps companies build software that fits their world. Retool's GTM motion requires the same thing: a personalized journey for every account. Endgame helps Retool make that personalization repeatable, operational, and scalable.