Blog
Drive revenue with product-led sales
Guide
Sep 22, 2023How to surface product data in your CRM
A step by step guide on connecting product data into your CRM with BigQuery, Segment, Salesforce, and Hightouch
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Graham MurphyCo-founder
Guide
Jun 7, 2023Build vs Try: A new approach to build vs buy that accelerates GTM iteration
In this guide, learn how the traditional approach to build vs buy is incomplete and how build vs try can help you accelerate GTM iteration.
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Ki MoonRevOps
Guide
May 16, 2023The Build vs. Buy Guide for Product-led Sales Tooling
A guide to outline the 4 key factors to consider of building vs. buying product-led sales tooling. Hint, the real question is do you need pipeline and revenue now or can you wait 10+ months?
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Minami RojasHead of Growth
Product Update
Apr 27, 2023Live chat with the experts in product-led sales
Introducing a new live chat feature in app that allows users to reach out to the Endgame team to build plays, configure views, and unlock new use cases.
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Graham MurphyCo-founder
Product Update
Apr 5, 2023Cut out the noise by adding firmographic Filters to Product Signals
In this product update, we introduce an enhancement to Signals that allows reps to add firmographic Filters to target specific titles, teams, segments, verticals, and more.
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David HenryProduct Marketing
Guide
Mar 29, 2023How to run expansion plays with product-led sales
Learn about the four types of expansion plays and how to build a playbook that drives expansion revenue
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David HenryProduct Marketing
Product Update
Mar 16, 2023Personalize outreach using product data quickly and easily with Prospect Multi-Select
In this product update, we introduce Prospect Multi-select, a new feature that makes it easy for sales reps to add users to personalized sequences based on their product behavior.
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David HenryProduct Marketing
Guide
Mar 8, 2023Guide to Launching Product-led Sales
5 steps to launch product-led sales from aligning on key goals, identifying signals, operationalizing the strategy, creating the sales playbook, and measuring impact
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Minami RojasHead of Growth
Product Update
Jan 26, 2023How Endgame works with your revenue stack
In this product update, we introduce integrations with key components of the revenue stack including Segment, Salesforce, Hubspot, Slack, and Outreach.
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David HenryProduct Marketing
Company Update
Dec 20, 2022Transforming the modern revenue stack for a product-led future
Insight from Retool’s Jonathan Krangel on the critical role RevOps plays in architecting the tech stack for modern revenue teams
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Jonathan KrangelHead of Revenue Operations at Retool
Product Update
Dec 15, 2022Use ML to optimize your PLG go-to-market with Autotune
In this product update, we introduce Autotune, a new feature that uses machine learning to identify the product Signals with the highest propensity for conversion so GTM teams can optimize how they use human interactions to drive efficient growth.
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David HenryProduct Marketing
Product Update
Dec 8, 2022Know exactly when Signals are firing and how to take action with the Feed
In this product update, we introduce the Feed, a new feature that gives users a stream of Signals they should take action on, helping sales be more proactive and efficient.
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David HenryProduct Marketing
Company Update
Dec 7, 2022Key takeaways from the first ever Product-led Sales Summit
Insights from the best revenue leaders at high-growth PLG companies including Atlassian, MongoDB, Calendly, Figma, Retool and Notion
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Minami RojasHead of Growth
Guide
Dec 6, 2022How to build a product-led GTM strategy
A framework to analyze your funnel and build a product-led GTM strategy across sales, marketing, and product
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Minami RojasHead of Growth
Customer Spotlight
Nov 16, 2022How LaunchDarkly prioritizes accounts and finds new revenue opportunities with Endgame
In the second part of this customer spotlight, we’ll look at how LaunchDarkly’s corporate sales team is using Endgame to sift through a massive amount of accounts and find high leverage revenue opportunities.
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David HenryProduct Marketing
Company Update
Oct 18, 2022Endgame is now generally available
We’ve been heads down working with incredible customers like Figma, Calendly, LaunchDarkly, Loom, and Retool to better understand how the best product-led sales teams operate. And now we’re excited to announce that we’re ready to share Endgame with the world.
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Alex BilmesFounder & CEO
Guide
Oct 14, 2022How to know when PLG companies are ready for product-led sales
In the part 3 of this guest series, learn from Elena Verna about the signs you're ready for product-led sales and best practices on how to layer on new growth motions.
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Elena VernaGuest Author, Growth Hobbyist
Customer Spotlight
Oct 11, 2022How LaunchDarkly is scaling product-led sales for their next phase of growth with Endgame
In part one of this customer spotlight, find out how LaunchDarkly approaches product-led sales and how they’re using Endgame to fine-tune how sales drives strategic expansion and wall-to-wall adoption.
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David HenryProduct Marketing
Guide
Sep 6, 2022Seed, land, and expand framework for product-led sales
In this guide, Andrew Johnston shares a framework for how to seed, land, and expand deals with product-led sales so that as customers realize more value in product, it's easy for them to buy more.
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Andrew JohnstonDirector, Sales at Scale AI
Product Update
Aug 15, 2022See all your Signals in one place with the context to take action
In this product update, we introduce new enhancements to Signals. We increased the flexibility of Signals and added a new way for reps to see what Signals they should take action on, making product data more contextual, actionable, and timely for sales.
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David HenryProduct Marketing
Guide
Aug 5, 2022What are PQAs and PQLs and how to use them in product-led sales
In part 2 of this guest series, learn from Elena Verna about the fundamentals of PQAs and PQLs and how to use them in your GTM motion to fuel revenue growth.
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Elena VernaGuest Author, Growth Hobbyist
Customer Spotlight
Aug 4, 2022How Mode’s BDR team uses product signals to generate pipeline with Endgame
In this customer spotlight, we interview Kian Zanganeh, BDR Manager at Mode. We’ll learn how Mode is using Endgame to find better prospects and generate pipeline more efficiently from their user base.
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David HenryProduct Marketing
Guide
Jul 22, 2022The difference between traditional enterprise sales and product-led sales
In part 1 of this guest series, learn from Elena Verna about why product-led sales is the next big shake-up in B2B SaaS and the key differences between traditional enterprise sales and product-led sales.
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Elena VernaGuest Author, Growth Hobbyist
Customer Spotlight
Jul 14, 2022How Journey uses product signals to grow revenue throughout the customer lifecycle
In this customer spotlight, we interview Jason Tange, Head of Customer Success at Journey. We’ll learn the actions Journey took to improve their product-led sales motion by using product signals to grow revenue throughout the customer lifecycle.
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David HenryProduct Marketing
Product Update
Jun 30, 2022Discover the users and accounts that matter with Filters
In this product update, we introduce Filters: a new feature that makes it easy for product-led sales teams to try out filters for different product signals so they can discover new users and accounts of interest.
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Sophia Fleming-BeniteProduct
Product Update
Jun 23, 2022Find the account or user you're looking for with Search
In this product update, we introduce Search: a new feature that makes it easy for sales teams to look up accounts or users of interest so they can get an instant read on product signals and usage trends without relying on data teams or BI tools.
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David HenryProduct Marketing
Product Update
Jun 8, 2022Get dialed in on your target accounts with Favorites
In this product update, we introduce Favorites: a new feature that allow sales reps to favorite target accounts and users and hide the ones that aren’t relevant so they can focus on what's going to help them hit their number.
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David HenryProduct Marketing
Customer Spotlight
Jun 1, 2022How Shortcut balances product activation and product-led sales to maximize revenue growth
In this Customer Spotlight, we hear from Connor Fee, CRO at Shortcut, to learn how their sales team uses Endgame to maximize the yield from their active free base.
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David HenryProduct Marketing
Product Update
May 19, 2022Go deeper on the accounts and users in your territory with Details View
In this product update, we introduce Details View: a new feature that helps sales reps understand how different people within an account are using the product in a fast and actionable way.
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Ty KauffmanCustomer Success
Product Update
May 12, 2022Find out when and why customers convert between product tiers with Conversion History
In this product update, we introduce Conversion History: a new feature that helps revenue teams dial in their product-led sales motion by tracking conversion and providing insight on why customers move between product tiers.
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Sarah BarnekowCustomer Success
Guide
May 5, 2022Why PLG companies need more than a CRM to run product-led sales
Spoiler: CRMs still play a role in PLG – but that role is changing. In this post, we dig into those reasons and share the challenges our customers have faced as it relates to making their CRM work for product-led sales.
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Graham MurphyCo-founder
Company Update
Apr 21, 2022Endgame is now SOC 2 Type II compliant
We know how important the security of product and customer data is to our customers, which is why we are excited to announce that Endgame has achieved SOC 2 Type II compliance. This milestone is a testament to Endgame’s ongoing commitment to our customers that they can confidently trust their data with Endgame.
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Ryan TyerHead of Engineering
Product Update
Apr 14, 2022Identify and tune product signals for each type of customer
In this product update, we introduce Segments and Signals: two features that allow revenue teams to segment users by type (e.g. free, trial, pro), identify the relevant product signals, and tune them so they can focus sales efforts on what's most important for each type of customer.
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David HenryProduct Marketing
Product Update
Apr 6, 2022Introducing Trends: real-time insight into ‘what changed’ for product-led sales
In this product update, we introduce Trends: A new feature that allows sales to sort and filter by what has changed so they can easily see how an account or user’s behavior is trending and take action in real-time.
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David HenryProduct Marketing
Company Update
Mar 16, 2022Why I joined Endgame to define the future of product-led sales
With two months in the seat as the revenue leader at Endgame, I want to share why I joined Endgame to define the future of product-led sales and what I've learned working with some of the best PLG companies.
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Dakota McKenzie Revenue Leader
Customer Spotlight
Mar 3, 2022How Grain went from pre-revenue to a high-growth product-led sales motion
In this customer spotlight, we interview Max Alway-Townsend, GTM Leader at Grain, to learn about the steps that Grain took to grow from a pre-revenue beta to a high-growth product-led sales engine.
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David HenryProduct Marketing
Company Update
Feb 8, 2022We've raised a $30M Series B
Tl;dr — Since our Series A announcement in July, we’ve built a killer product, added some incredible customers that include product-led visionaries such as Retool, LaunchDarkly, Airbyte, Algolia, Shortcut, Grain, and raised a Series B to step on the gas and accelerate. Buckle up, 2022 is going to be an exciting year 🚀
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Alex BilmesFounder & CEO
Company Update
Feb 3, 2022Endgame has achieved SOC 2 Type I Compliance
When we set out to transform how modern software companies go to market, we knew that our customer relationships would be built on trust. That's why we’re excited to announce that we’ve achieved SOC2 Type I compliance.
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David HenryProduct Marketing
Guide
Nov 3, 2021Product-led sales starts with customer segmentation
So you’ve built a great bottom-up funnel and your users are highly engaged. Now you’ve raised a ton of capital and have sales targets to hit. In PLG, customer segmentation is critical to identify the core opportunity areas for growth.
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Alex BilmesFounder & CEO
Company Update
Jul 13, 2021Announcing Endgame (and funding)
tl;dr - We’re excited to announce that we’ve raised over $17 million to power product-led sales. Endgame makes it easy to observe what’s happening in your trial or free motion, prioritize sales-ready accounts and users based on behavioral signals, and act on them to drive more revenue faster. Our product is being developed with incredible design partners like Figma, Loom, Airtable, and Retool.
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Alex BilmesFounder & CEO
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