cover

Blog

0
blog image

Guide

Sep 6, 2022

Seed, land, and expand framework for product-led sales

In this guide, Andrew Johnston shares a framework for how to seed, land, and expand deals with product-led sales so that as customers realize more value in product, it's easy for them to buy more.

Read More →
Andrew Johnston

Andrew JohnstonDirector, Sales at Scale AI

blog image

Guide

Aug 5, 2022

What are PQAs and PQLs and how to use them in product-led sales

In part 2 of this guest series, learn from Elena Verna about the fundamentals of PQAs and PQLs and how to use them in your GTM motion to fuel revenue growth.

Read More →
Elena Verna

Elena VernaGuest Author, Growth Hobbyist

blog image

Customer Spotlight

Aug 4, 2022

How Mode’s BDR team uses product signals to generate pipeline with Endgame

In this customer spotlight, we interview Kian Zanganeh, BDR Manager at Mode. We’ll learn how Mode is using Endgame to find better prospects and generate pipeline more efficiently from their user base.

Read More →
David Henry

David HenryProduct Marketing

blog image

Guide

Jul 22, 2022

The difference between traditional enterprise sales and product-led sales

In part 1 of this guest series, learn from Elena Verna about why product-led sales is the next big shake-up in B2B SaaS and the key differences between traditional enterprise sales and product-led sales.

Read More →
Elena Verna

Elena VernaGuest Author, Growth Hobbyist

blog image

Customer Spotlight

Jul 14, 2022

How Journey uses product signals to grow revenue throughout the customer lifecycle

In this customer spotlight, we interview Jason Tange, Head of Customer Success at Journey. We’ll learn the actions Journey took to improve their product-led sales motion by using product signals to grow revenue throughout the customer lifecycle.

Read More →
David Henry

David HenryProduct Marketing

blog image

Product Update

Jun 30, 2022

Discover the users and accounts that matter with Filters

In this product update, we introduce Filters: a new feature that makes it easy for product-led sales teams to try out filters for different product signals so they can discover new users and accounts of interest.

Read More →
Sophia Fleming-Benite

Sophia Fleming-BeniteProduct

blog image

Product Update

Jun 23, 2022

Find the account or user you're looking for with Search

In this product update, we introduce Search: a new feature that makes it easy for sales teams to look up accounts or users of interest so they can get an instant read on product signals and usage trends without relying on data teams or BI tools.

Read More →
David Henry

David HenryProduct Marketing

blog image

Product Update

Jun 8, 2022

Get dialed in on your target accounts with Favorites

In this product update, we introduce Favorites: a new feature that allow sales reps to favorite target accounts and users and hide the ones that aren’t relevant so they can focus on what's going to help them hit their number.

Read More →
David Henry

David HenryProduct Marketing

blog image

Customer Spotlight

Jun 1, 2022

How Shortcut balances product activation and product-led sales to maximize revenue growth

In this Customer Spotlight, we hear from Connor Fee, CRO at Shortcut, to learn how their sales team uses Endgame to maximize the yield from their active free base.

Read More →
David Henry

David HenryProduct Marketing

blog image

Product Update

May 19, 2022

Go deeper on the accounts and users in your territory with Details View

In this product update, we introduce Details View: a new feature that helps sales reps understand how different people within an account are using the product in a fast and actionable way.

Read More →
Ty Kauffman

Ty KauffmanCustomer Success

blog image

Product Update

May 12, 2022

Find out when and why customers convert between product tiers with Conversion History

In this product update, we introduce Conversion History: a new feature that helps revenue teams dial in their product-led sales motion by tracking conversion and providing insight on why customers move between product tiers.

Read More →
Sarah Barnekow

Sarah BarnekowCustomer Success

blog image

Guide

May 5, 2022

Why PLG companies need more than a CRM to run product-led sales

Spoiler: CRMs still play a role in PLG – but that role is changing. In this post, we dig into those reasons and share the challenges our customers have faced as it relates to making their CRM work for product-led sales.

Read More →
Graham Murphy

Graham MurphyCo-founder

blog image

Company Update

Apr 21, 2022

Endgame is now SOC 2 Type II compliant

We know how important the security of product and customer data is to our customers, which is why we are excited to announce that Endgame has achieved SOC 2 Type II compliance. This milestone is a testament to Endgame’s ongoing commitment to our customers that they can confidently trust their data with Endgame.

Read More →
Ryan Tyer

Ryan TyerHead of Engineering

blog image

Product Update

Apr 14, 2022

Identify and tune product signals for each type of customer

In this product update, we introduce Segments and Signals: two features that allow revenue teams to segment users by type (e.g. free, trial, pro), identify the relevant product signals, and tune them so they can focus sales efforts on what's most important for each type of customer.

Read More →
David Henry

David HenryProduct Marketing

blog image

Product Update

Apr 6, 2022

Introducing Trends: real-time insight into ‘what changed’ for product-led sales

In this product update, we introduce Trends: A new feature that allows sales to sort and filter by what has changed so they can easily see how an account or user’s behavior is trending and take action in real-time.

Read More →
David Henry

David HenryProduct Marketing

blog image

Company Update

Mar 16, 2022

Why I joined Endgame to define the future of product-led sales

With two months in the seat as the revenue leader at Endgame, I want to share why I joined Endgame to define the future of product-led sales and what I've learned working with some of the best PLG companies.

Read More →
Dakota McKenzie

Dakota McKenzie Revenue Leader

blog image

Customer Spotlight

Mar 3, 2022

How Grain went from pre-revenue to a high-growth product-led sales motion

In this customer spotlight, we interview Max Alway-Townsend, GTM Leader at Grain, to learn about the steps that Grain took to grow from a pre-revenue beta to a high-growth product-led sales engine.

Read More →
David Henry

David HenryProduct Marketing

blog image

Company Update

Feb 8, 2022

We've raised a $30M Series B

Tl;dr — Since our Series A announcement in July, we’ve built a killer product, added some incredible customers that include product-led visionaries such as Retool, LaunchDarkly, Airbyte, Algolia, Shortcut, Grain, and raised a Series B to step on the gas and accelerate. Buckle up, 2022 is going to be an exciting year 🚀

Read More →
Alex Bilmes

Alex BilmesFounder & CEO

blog image

Company Update

Feb 3, 2022

Endgame has achieved SOC 2 Type I Compliance

When we set out to transform how modern software companies go to market, we knew that our customer relationships would be built on trust. That's why we’re excited to announce that we’ve achieved SOC2 Type I compliance.

Read More →
David Henry

David HenryProduct Marketing

blog image

Guide

Nov 3, 2021

Product-led sales starts with customer segmentation

So you’ve built a great bottom-up funnel and your users are highly engaged. Now you’ve raised a ton of capital and have sales targets to hit. In PLG, customer segmentation is critical to identify the core opportunity areas for growth.

Read More →
Alex Bilmes

Alex BilmesFounder & CEO

blog image

Company Update

Jul 13, 2021

Announcing Endgame (and funding)

tl;dr - We’re excited to announce that we’ve raised over $17 million to power product-led sales. Endgame makes it easy to observe what’s happening in your trial or free motion, prioritize sales-ready accounts and users based on behavioral signals, and act on them to drive more revenue faster. Our product is being developed with incredible design partners like Figma, Loom, Airtable, and Retool.

Read More →
Alex Bilmes

Alex BilmesFounder & CEO

Join the Endgame beta!

Sign up now to get ahead of the line.

By signing up, you agree to receive periodic updates from Endgame