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Blog

Drive revenue with product-led sales

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Customer Spotlight

Mar 6, 2024

6 ways to align your GTM team as you move up market

Like your product, your GTM team needs to evolve to move up market. Here’s how 4 industry leaders are thinking about enterprise-readiness.

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Sam Taylor

Sam TaylorCRO

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Customer Spotlight

Feb 22, 2024

How to build opportunity forecasting into SFDC based on time in stage

Rescale’s Gabe Rothman is back with more actionable wisdom. This time, he’s presenting opportunity forecasting tips that you can apply to your own operations.

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Minami Rojas

Minami RojasHead of Growth

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Customer Spotlight

Feb 7, 2024

5 RevOps do’s and dont’s to unlock future pipeline

With silos everywhere, there’s no way to convert the insights from your leading indicators into actionable strategies. That’s where RevOps shines. Learn how to build your RevOps team to unlock pipeline and capacity with these 5 do’s and don’ts.

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James Lee

James LeeGTM Operations and Strategy, Writer

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Customer Spotlight

Feb 1, 2024

How Rescale builds compensation plans for new, expansion, and renewal revenue

Rescale’s Gabe Rothman explains how to build a compensation plan for sales that balances the overall business strategy of new logos, renewals, and expansion.

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Minami Rojas

Minami RojasHead of Growth

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Customer Spotlight

Jan 25, 2024

How MongoDB transformed from a traditional sales-led business to a product-led GTM machine

Insight from MongoDB’s Chief Product Officer, Sahir Azam, on how MongoDB launched their Atlas cloud product and built a juggernaut bottoms-up business.

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Minami Rojas

Minami RojasHead of Growth

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Company Update

Jan 18, 2024

The art of scaling from start-up to multi-billion dollar enterprise

Samsara’s President of Worldwide Field Operations, Lara Caimi, talks about scaling your business from a start-up to a multi-billion dollar enterprise. Learn how to navigate growth phases, build a customer-centric culture, and adapt to market changes to achieve sustainable success.

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Lara Caimi

Lara CaimiPresident of Worldwide Field Operations, Samsara

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Company Update

Dec 7, 2023

8 lessons from top revenue leaders to boost productivity in 2024

How do the best sales teams perform at their peak? We asked some of the top revenue leaders for their advice. Here’s what they said.

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Sam Taylor

Sam TaylorCRO

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Guide

Nov 30, 2023

Adapting to the new market: Navigating the Last Mile in 2024

Endgame CEO, Alex Bilmes, reflects on the market challenges for revenue teams and explains how to execute the Last Mile for a strong 2024.

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Alex Bilmes

Alex BilmesFounder & CEO

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Guide

Oct 3, 2023

Why an adaptive strategy is key to a thriving sales motion: Insights from PagerDuty’s Michele Prashaw

PagerDuty's VP Sales Strategy & Analytics Michele Prashaw explores her global expansion journey, emphasizing the role flexible, adaptive, strategies play in PagerDuty’s sustained growth.

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Minami Rojas

Minami RojasHead of Growth

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Guide

Sep 22, 2023

How to surface product data in your CRM

A step by step guide on connecting product data into your CRM with BigQuery, Segment, Salesforce, and Hightouch

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Graham Murphy

Graham MurphyCo-founder

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Guide

Jun 7, 2023

Build vs Try: A new approach to build vs buy that accelerates GTM iteration

In this guide, learn how the traditional approach to build vs buy is incomplete and how build vs try can help you accelerate GTM iteration.

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Ki Moon

Ki MoonRevOps

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Guide

May 16, 2023

The Build vs. Buy Guide for Product-led Sales Tooling

A guide to outline the 4 key factors to consider of building vs. buying product-led sales tooling. Hint, the real question is do you need pipeline and revenue now or can you wait 10+ months?

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Minami Rojas

Minami RojasHead of Growth

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Product Update

Apr 27, 2023

Live chat with the experts in product-led sales

Introducing a new live chat feature in app that allows users to reach out to the Endgame team to build plays, configure views, and unlock new use cases.

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Graham Murphy

Graham MurphyCo-founder

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Product Update

Apr 5, 2023

Cut out the noise by adding firmographic Filters to Product Signals

In this product update, we introduce an enhancement to Signals that allows reps to add firmographic Filters to target specific titles, teams, segments, verticals, and more.

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David Henry

David HenryProduct Marketing

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Guide

Mar 29, 2023

How to run expansion plays with product-led sales

Learn about the four types of expansion plays and how to build a playbook that drives expansion revenue

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David Henry

David HenryProduct Marketing

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Product Update

Mar 16, 2023

Personalize outreach using product data quickly and easily with Prospect Multi-Select

In this product update, we introduce Prospect Multi-select, a new feature that makes it easy for sales reps to add users to personalized sequences based on their product behavior.

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David Henry

David HenryProduct Marketing

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Guide

Mar 8, 2023

Guide to Launching Product-led Sales

5 steps to launch product-led sales from aligning on key goals, identifying signals, operationalizing the strategy, creating the sales playbook, and measuring impact

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Minami Rojas

Minami RojasHead of Growth

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Product Update

Jan 26, 2023

How Endgame works with your revenue stack

In this product update, we introduce integrations with key components of the revenue stack including Segment, Salesforce, Hubspot, Slack, and Outreach.

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David Henry

David HenryProduct Marketing

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Company Update

Dec 20, 2022

Transforming the modern revenue stack for a product-led future

Insight from Retool’s Jonathan Krangel on the critical role RevOps plays in architecting the tech stack for modern revenue teams

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Jonathan Krangel

Jonathan KrangelHead of Revenue Operations at Retool

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Product Update

Dec 15, 2022

Use ML to optimize your PLG go-to-market with Autotune

In this product update, we introduce Autotune, a new feature that uses machine learning to identify the product Signals with the highest propensity for conversion so GTM teams can optimize how they use human interactions to drive efficient growth.

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David Henry

David HenryProduct Marketing

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Product Update

Dec 8, 2022

Know exactly when Signals are firing and how to take action with the Feed

In this product update, we introduce the Feed, a new feature that gives users a stream of Signals they should take action on, helping sales be more proactive and efficient.

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David Henry

David HenryProduct Marketing

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Company Update

Dec 7, 2022

Key takeaways from the first ever Product-led Sales Summit

Insights from the best revenue leaders at high-growth PLG companies including Atlassian, MongoDB, Calendly, Figma, Retool and Notion

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Minami Rojas

Minami RojasHead of Growth

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Guide

Dec 6, 2022

How to build a product-led GTM strategy

A framework to analyze your funnel and build a product-led GTM strategy across sales, marketing, and product

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Minami Rojas

Minami RojasHead of Growth

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Customer Spotlight

Nov 16, 2022

How LaunchDarkly prioritizes accounts and finds new revenue opportunities with Endgame

In the second part of this customer spotlight, we’ll look at how LaunchDarkly’s corporate sales team is using Endgame to sift through a massive amount of accounts and find high leverage revenue opportunities.

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David Henry

David HenryProduct Marketing

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Guide

Oct 14, 2022

How to know when PLG companies are ready for product-led sales

In the part 3 of this guest series, learn from Elena Verna about the signs you're ready for product-led sales and best practices on how to layer on new growth motions.

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Elena Verna

Elena VernaGuest Author, Growth Hobbyist

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Customer Spotlight

Oct 11, 2022

How LaunchDarkly is scaling product-led sales for their next phase of growth with Endgame

In part one of this customer spotlight, find out how LaunchDarkly approaches product-led sales and how they’re using Endgame to fine-tune how sales drives strategic expansion and wall-to-wall adoption.

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David Henry

David HenryProduct Marketing

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Guide

Sep 6, 2022

Seed, land, and expand framework for product-led sales

In this guide, Andrew Johnston shares a framework for how to seed, land, and expand deals with product-led sales so that as customers realize more value in product, it's easy for them to buy more.

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Andrew Johnston

Andrew JohnstonDirector, Sales at Scale AI

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Product Update

Aug 15, 2022

See all your Signals in one place with the context to take action

In this product update, we introduce new enhancements to Signals. We increased the flexibility of Signals and added a new way for reps to see what Signals they should take action on, making product data more contextual, actionable, and timely for sales.

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David Henry

David HenryProduct Marketing

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Guide

Aug 5, 2022

What are PQAs and PQLs and how to use them in product-led sales

In part 2 of this guest series, learn from Elena Verna about the fundamentals of PQAs and PQLs and how to use them in your GTM motion to fuel revenue growth.

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Elena Verna

Elena VernaGuest Author, Growth Hobbyist

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Customer Spotlight

Aug 4, 2022

How Mode’s BDR team uses product signals to generate pipeline with Endgame

In this customer spotlight, we interview Kian Zanganeh, BDR Manager at Mode. We’ll learn how Mode is using Endgame to find better prospects and generate pipeline more efficiently from their user base.

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David Henry

David HenryProduct Marketing

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Guide

Jul 22, 2022

The difference between traditional enterprise sales and product-led sales

In part 1 of this guest series, learn from Elena Verna about why product-led sales is the next big shake-up in B2B SaaS and the key differences between traditional enterprise sales and product-led sales.

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Elena Verna

Elena VernaGuest Author, Growth Hobbyist

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Customer Spotlight

Jul 14, 2022

How Journey uses product signals to grow revenue throughout the customer lifecycle

In this customer spotlight, we interview Jason Tange, Head of Customer Success at Journey. We’ll learn the actions Journey took to improve their product-led sales motion by using product signals to grow revenue throughout the customer lifecycle.

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David Henry

David HenryProduct Marketing

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Product Update

Jun 30, 2022

Discover the users and accounts that matter with Filters

In this product update, we introduce Filters: a new feature that makes it easy for product-led sales teams to try out filters for different product signals so they can discover new users and accounts of interest.

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Sophia Fleming-Benite

Sophia Fleming-BeniteProduct

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Product Update

Jun 23, 2022

Find the account or user you're looking for with Search

In this product update, we introduce Search: a new feature that makes it easy for sales teams to look up accounts or users of interest so they can get an instant read on product signals and usage trends without relying on data teams or BI tools.

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David Henry

David HenryProduct Marketing

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Product Update

Jun 8, 2022

Get dialed in on your target accounts with Favorites

In this product update, we introduce Favorites: a new feature that allow sales reps to favorite target accounts and users and hide the ones that aren’t relevant so they can focus on what's going to help them hit their number.

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David Henry

David HenryProduct Marketing

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Customer Spotlight

Jun 1, 2022

How Shortcut balances product activation and product-led sales to maximize revenue growth

In this Customer Spotlight, we hear from Connor Fee, CRO at Shortcut, to learn how their sales team uses Endgame to maximize the yield from their active free base.

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David Henry

David HenryProduct Marketing

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Product Update

May 19, 2022

Go deeper on the accounts and users in your territory with Details View

In this product update, we introduce Details View: a new feature that helps sales reps understand how different people within an account are using the product in a fast and actionable way.

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Ty Kauffman

Ty KauffmanCustomer Success

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Product Update

May 12, 2022

Find out when and why customers convert between product tiers with Conversion History

In this product update, we introduce Conversion History: a new feature that helps revenue teams dial in their product-led sales motion by tracking conversion and providing insight on why customers move between product tiers.

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Sarah Barnekow

Sarah BarnekowCustomer Success

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Guide

May 5, 2022

Why PLG companies need more than a CRM to run product-led sales

Spoiler: CRMs still play a role in PLG – but that role is changing. In this post, we dig into those reasons and share the challenges our customers have faced as it relates to making their CRM work for product-led sales.

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Graham Murphy

Graham MurphyCo-founder

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Company Update

Apr 21, 2022

Endgame is now SOC 2 Type II compliant

We know how important the security of product and customer data is to our customers, which is why we are excited to announce that Endgame has achieved SOC 2 Type II compliance. This milestone is a testament to Endgame’s ongoing commitment to our customers that they can confidently trust their data with Endgame.

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Ryan Tyer

Ryan TyerHead of Engineering

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Product Update

Apr 14, 2022

Identify and tune product signals for each type of customer

In this product update, we introduce Segments and Signals: two features that allow revenue teams to segment users by type (e.g. free, trial, pro), identify the relevant product signals, and tune them so they can focus sales efforts on what's most important for each type of customer.

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David Henry

David HenryProduct Marketing

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Product Update

Apr 6, 2022

Introducing Trends: real-time insight into ‘what changed’ for product-led sales

In this product update, we introduce Trends: A new feature that allows sales to sort and filter by what has changed so they can easily see how an account or user’s behavior is trending and take action in real-time.

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David Henry

David HenryProduct Marketing

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Customer Spotlight

Mar 3, 2022

How Grain went from pre-revenue to a high-growth product-led sales motion

In this customer spotlight, we interview Max Alway-Townsend, GTM Leader at Grain, to learn about the steps that Grain took to grow from a pre-revenue beta to a high-growth product-led sales engine.

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David Henry

David HenryProduct Marketing

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Company Update

Feb 8, 2022

We've raised a $30M Series B

Tl;dr — Since our Series A announcement in July, we’ve built a killer product, added some incredible customers that include product-led visionaries such as Retool, LaunchDarkly, Airbyte, Algolia, Shortcut, Grain, and raised a Series B to step on the gas and accelerate. Buckle up, 2022 is going to be an exciting year 🚀

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Alex Bilmes

Alex BilmesFounder & CEO

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Company Update

Feb 3, 2022

Endgame has achieved SOC 2 Type I Compliance

When we set out to transform how modern software companies go to market, we knew that our customer relationships would be built on trust. That's why we’re excited to announce that we’ve achieved SOC2 Type I compliance.

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David Henry

David HenryProduct Marketing

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Guide

Nov 3, 2021

Product-led sales starts with customer segmentation

So you’ve built a great bottom-up funnel and your users are highly engaged. Now you’ve raised a ton of capital and have sales targets to hit. In PLG, customer segmentation is critical to identify the core opportunity areas for growth.

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Alex Bilmes

Alex BilmesFounder & CEO

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Company Update

Jul 13, 2021

Announcing Endgame (and funding)

tl;dr - We’re excited to announce that we’ve raised over $17 million to power product-led sales. Endgame makes it easy to observe what’s happening in your trial or free motion, prioritize sales-ready accounts and users based on behavioral signals, and act on them to drive more revenue faster. Our product is being developed with incredible design partners like Figma, Loom, Airtable, and Retool.

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Alex Bilmes

Alex BilmesFounder & CEO