GuideSep 6, 2022
In this guide, Andrew Johnston shares a framework for how to seed, land, and expand deals with product-led sales so that as customers realize more value in product, it's easy for them to buy more.
Andrew JohnstonDirector, Sales at Scale AI
GuideAug 5, 2022
In part 2 of this guest series, learn from Elena Verna about the fundamentals of PQAs and PQLs and how to use them in your GTM motion to fuel revenue growth.
Elena VernaGuest Author, Growth Hobbyist
Customer SpotlightAug 4, 2022
In this customer spotlight, we interview Kian Zanganeh, BDR Manager at Mode. We’ll learn how Mode is using Endgame to find better prospects and generate pipeline more efficiently from their user base.
GuideJul 22, 2022
In part 1 of this guest series, learn from Elena Verna about why product-led sales is the next big shake-up in B2B SaaS and the key differences between traditional enterprise sales and product-led sales.
Elena VernaGuest Author, Growth Hobbyist
Customer SpotlightJul 14, 2022
In this customer spotlight, we interview Jason Tange, Head of Customer Success at Journey. We’ll learn the actions Journey took to improve their product-led sales motion by using product signals to grow revenue throughout the customer lifecycle.
Product UpdateJun 30, 2022
In this product update, we introduce Filters: a new feature that makes it easy for product-led sales teams to try out filters for different product signals so they can discover new users and accounts of interest.
Product UpdateJun 23, 2022
In this product update, we introduce Search: a new feature that makes it easy for sales teams to look up accounts or users of interest so they can get an instant read on product signals and usage trends without relying on data teams or BI tools.
Product UpdateJun 8, 2022
In this product update, we introduce Favorites: a new feature that allow sales reps to favorite target accounts and users and hide the ones that aren’t relevant so they can focus on what's going to help them hit their number.
Customer SpotlightJun 1, 2022
In this Customer Spotlight, we hear from Connor Fee, CRO at Shortcut, to learn how their sales team uses Endgame to maximize the yield from their active free base.
Product UpdateMay 19, 2022
In this product update, we introduce Details View: a new feature that helps sales reps understand how different people within an account are using the product in a fast and actionable way.
Ty KauffmanCustomer Success
Product UpdateMay 12, 2022
In this product update, we introduce Conversion History: a new feature that helps revenue teams dial in their product-led sales motion by tracking conversion and providing insight on why customers move between product tiers.
Sarah BarnekowCustomer Success
GuideMay 5, 2022
Spoiler: CRMs still play a role in PLG – but that role is changing. In this post, we dig into those reasons and share the challenges our customers have faced as it relates to making their CRM work for product-led sales.
Company UpdateApr 21, 2022
We know how important the security of product and customer data is to our customers, which is why we are excited to announce that Endgame has achieved SOC 2 Type II compliance. This milestone is a testament to Endgame’s ongoing commitment to our customers that they can confidently trust their data with Endgame.
Ryan TyerHead of Engineering
Product UpdateApr 14, 2022
In this product update, we introduce Segments and Signals: two features that allow revenue teams to segment users by type (e.g. free, trial, pro), identify the relevant product signals, and tune them so they can focus sales efforts on what's most important for each type of customer.
Product UpdateApr 6, 2022
In this product update, we introduce Trends: A new feature that allows sales to sort and filter by what has changed so they can easily see how an account or user’s behavior is trending and take action in real-time.
Company UpdateMar 16, 2022
With two months in the seat as the revenue leader at Endgame, I want to share why I joined Endgame to define the future of product-led sales and what I've learned working with some of the best PLG companies.
Dakota McKenzie Revenue Leader
Customer SpotlightMar 3, 2022
In this customer spotlight, we interview Max Alway-Townsend, GTM Leader at Grain, to learn about the steps that Grain took to grow from a pre-revenue beta to a high-growth product-led sales engine.
Company UpdateFeb 8, 2022
Tl;dr — Since our Series A announcement in July, we’ve built a killer product, added some incredible customers that include product-led visionaries such as Retool, LaunchDarkly, Airbyte, Algolia, Shortcut, Grain, and raised a Series B to step on the gas and accelerate. Buckle up, 2022 is going to be an exciting year 🚀
Company UpdateFeb 3, 2022
When we set out to transform how modern software companies go to market, we knew that our customer relationships would be built on trust. That's why we’re excited to announce that we’ve achieved SOC2 Type I compliance.
GuideNov 3, 2021
So you’ve built a great bottom-up funnel and your users are highly engaged. Now you’ve raised a ton of capital and have sales targets to hit. In PLG, customer segmentation is critical to identify the core opportunity areas for growth.
Company UpdateJul 13, 2021
tl;dr - We’re excited to announce that we’ve raised over $17 million to power product-led sales. Endgame makes it easy to observe what’s happening in your trial or free motion, prioritize sales-ready accounts and users based on behavioral signals, and act on them to drive more revenue faster. Our product is being developed with incredible design partners like Figma, Loom, Airtable, and Retool.