Guides
Dial in your product-led sales motion.
Dial in your product-led sales motion.
A step by step guide on connecting product data into your CRM with BigQuery, Segment, Salesforce, and Hightouch
In this guide, learn how the traditional approach to build vs buy is incomplete and how build vs try can help you accelerate GTM iteration.
A guide to outline the 4 key factors to consider of building vs. buying product-led sales tooling. Hint, the real question is do you need pipeline and revenue now or can you wait 10+ months?
Learn about the four types of expansion plays and how to build a playbook that drives expansion revenue
5 steps to launch product-led sales from aligning on key goals, identifying signals, operationalizing the strategy, creating the sales playbook, and measuring impact
A framework to analyze your funnel and build a product-led GTM strategy across sales, marketing, and product
In the part 3 of this guest series, learn from Elena Verna about the signs you're ready for product-led sales and best practices on how to layer on new growth motions.
In this guide, Andrew Johnston shares a framework for how to seed, land, and expand deals with product-led sales so that as customers realize more value in product, it's easy for them to buy more.
In part 2 of this guest series, learn from Elena Verna about the fundamentals of PQAs and PQLs and how to use them in your GTM motion to fuel revenue growth.
In part 1 of this guest series, learn from Elena Verna about why product-led sales is the next big shake-up in B2B SaaS and the key differences between traditional enterprise sales and product-led sales.
Spoiler: CRMs still play a role in PLG – but that role is changing. In this post, we dig into those reasons and share the challenges our customers have faced as it relates to making their CRM work for product-led sales.
So you’ve built a great bottom-up funnel and your users are highly engaged. Now you’ve raised a ton of capital and have sales targets to hit. In PLG, customer segmentation is critical to identify the core opportunity areas for growth.
Get the latest guides, product updates, and blogs right to your inbox